We talked to Natalia - brand manager of the IEO'19.
What kind of work did you do during the Olympiad?
I was offered to create souvenirs of the Olympiad. Everything connected with the symbol of the Olympiad that you see – is my job.
How was the merch of the IEO designed?
Well, the main idea of the IEO merch 2019 was to create T-shirts, sweatshirts, stickers and bags that people would like to wear in their everyday life. However we had some limitations in design from our main sponsors Sberbank and HSE. For this reason the labels of the sponsors are located on a sleeve of the sweatshirt.
Is merch of the IEO 2019 vary from the last year? What are the innovations, if there are some?
Last year we had a pilot project, so the merch stuff were quite simple and primitive. There were only colored T-shirts with an old version of the IEO logo. The innovations of this year are new fabric, T-shirts, sweatshirts and bags that are custom-made. I carefully chose the material from which T-shirts were made. There is a rubberized fabric in the sleeves of T-shirts and a carefully designed label. I hope that IEO T-shirts turned out stylish and everyone would like to wear them even after the Olympiad.